Rayven Recordings

Relevant links

• Live website

Project overview

Rayven Recordings needed a digital foundation that supports brand storytelling and recurring content publication. For music and creative labels, websites must handle both identity and cadence: they need to look distinct while also staying practical for release updates, artist visibility and audience navigation.

Business challenge

Creative websites often lose consistency when content grows. New releases, artist profiles and announcements can quickly create fragmented structure and weak discoverability. The challenge here was to define a content architecture that keeps the site coherent over time while still being lightweight to maintain.

Our approach

We structured the information model around repeatable content patterns and clear hierarchy. This reduced editorial friction and made future updates predictable. Brand expression remained central, but implementation choices prioritized maintainability and navigational clarity so the platform can evolve without redesigning core structure repeatedly.

Delivered result

The case resulted in a stronger, more scalable digital presence where releases and brand content can be published consistently. The website now works better as an ongoing communication channel instead of a static showcase. This creates better long-term value for both brand positioning and audience engagement.

Observed impact

• More consistent release presentation across pages
• Better structure for ongoing content publishing
• Stronger brand coherence in digital touchpoints
• Lower friction in update and maintenance workflows

Technical and product focus

• Content architecture for recurring updates
• Brand-consistent UX structure
• Lightweight publishing workflow
• Mobile-first display strategy

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